Universal and US cinema chain AMC strike up Video On Demand deal

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It comes after the two companies had a disagreement earlier in the year over the release of ‘Trolls World Tour’

Universal and AMC have struck up a new deal that will see the US cinema chain benefit from the release of movies released on Premium Video On Demand.

Back in April, a rift between the two companies following the release of Trolls World Tour led to AMC saying they would not screen films distributed by Universal once cinemas reopened after the coronavirus lockdown.

The dispute came after Universal announced that it would release films “on both formats” (digitally and in cinemas) after the lockdown was over, considering the “viability” of on-demand releases.

 

Source:https://www.nme.com/news/film/universal-and-us-cinema-chain-amc-strike-up-video-on-demand-deal-2717764