With the introduction of the upcoming URSA Cine 17K, we can surely say that Blackmagic is disrupting the medium format cinema camera market, as it did post-production. The URSA Cine 17K will be Blackmagic’s new high-end top-notch flagship, counterattack the ARRI ALEXA 65, and will bring medium format cinematography and IMAX filmmaking to the masses.
Source: URSA Cine 17K: Bringing IMAX Filmmaking to the Masses – Y.M.Cinema Magazine