Vue International has expanded its investment in Sony Digital Cinema 4K projection systems to deliver the next level of premium cinema experience.
After standardising its portfolio on Sony 4K, Vue has now upgraded the remaining DLP (Digital Light Processing) projectors across its estate in the UK, Ireland and Germany (CinemaxX), installing 44 Sony SRX-R515DS dual projection systems.
Each system delivers superb picture quality, thanks to 30,000 lumen brightness levels and an industry-leading 8000:1 average contrast ratio – ideal for presentation in 3D or 2D on Premium Large Format (PLF) screens. The efficient, low-maintenance HPM multi-lamp (High Pressure Mercury) array also provides highly affordable running costs, substantially lower lamp replacement rates, and increased reliability. Unlike Xenon sources, the lamps provide consistent performance, meaning that even if one lamp blows, the screening is not disturbed.
“We’ve always been committed to giving audiences the best possible entertainment experience and our choice of Sony 4K has been a huge success to date” notes Kevin Styles, UK & Ireland MD, Vue Entertainment. “We wanted to expand this cinema experience across our portfolio and provide one standard for Vue and CinemaxX engineers to work with. We’re excited that all our viewers now have the opportunity to enjoy the ultimate cinema experience, thanks to Sony 4K.”
Vue International’s relationship with Sony Digital Cinema 4K is long standing, with the operator already standardised on Sony 4K projection across its UK and Ireland estate, as well as Germany and Denmark.
“Vue is without question one of Europe’s most technically innovative and customer-focused cinema operators,” comments Tim Potter, Business Development Manager, Sony Digital Cinema 4K. “We’re thrilled to take our partnership to the next level and deliver solutions that time and again provide the picture quality demanded by passionate cinema-goers, all at an affordable price. We’re proud that our SRX-R515DS models satisfy today’s market needs in spades, trumping unproven laser solutions.”
The big-screen PLF experience is a hugely important driver in today’s fast-evolving exhibition market” states David McIntosh, Vice President, Sony Digital Cinema 4K Solutions for Europe and the Americas. “More and more customers are coming to us with the same question – ‘how can I get the very best 4K pictures on my largest screens, with proven technology and at a sensible price?’ Our double stack 4K install means with Sony, bigger really is better!”.