‘We’re just at the beginning’ of exploring online data to inform advertisers states Digital Cinema Media chief Karen Stacey | The Drum

Digital Cinema Media (DCM) installed Karen Stacey permanently as its chief executive in March and she is set on continuing the digitisation of cinema advertising within the company. Stacey spoke to The Drum about how she viewed digital technology and data changing cinema advertising for good.

via ‘We’re just at the beginning’ of exploring online data to inform advertisers states Digital Cinema Media chief Karen Stacey | The Drum.