What will it take to lure audiences back to movies and plays? We talked to Chicago theater operators.

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In recent conversations with four Chicago area film and theater workers, one word kept popping up, like a buoy, regarding the secret ingredient in getting to the other side. That word: “trust.” How do we define it? When can we trust in science, human behavior and our own appetite for returning indoors, with others, to see a movie or a play?

 

Source: https://www.chicagotribune.com/coronavirus/