It’s starting to look a lot like the ’50s at the movies.That was when theaters, alarmed by the rise of television and newly freed from the ownership of Hollywood studios, trotted out a wave of gimmicks to freshen up the moviegoing experience. Ballyhooed advancements such as “Smell-O-Vision” and 3-D raged briefly before – at least for a time – receding into camp.
Source: Youngstown news, Movie theater gimmicks have a high failure rate