The European Commission has launched ‘Cinemas as innovation hubs’ which will allocate a total of €2 million to projects that test new initiatives in regard to rethinking the cinema experience. Source: European fund to support "cinemas as innovation hubs" | OzSeeker … [Read more...]
How Kino za Rogiem Reinvented the Neighbourhood Cinema – Celluloid Junkie
Poland has long been the fastest growing cinema market in Central Europe, if not the whole of Europe. Yet in the shadow of the multiplex majors Cinema City, Helios and Multikino a small cinema chain is carving out a different niche. Kino za Rogiem (Cinema Around the Corner), or KzR for short, is a network of 53 cinemas spread all over Poland, which … [Read more...]
Mark Ritson: Cinema’s comeback is a tale worthy of the big screen
For the first time in many marketers’ working memories, the fastest-growing ad channel next year will be non-digital, and it’s a testament to cinema’s enduring audience appeal and emotional impact. Source: Mark Ritson: Cinema's comeback is a tale worthy of the big screen … [Read more...]
Fresh hope to save the Reel Cinema from demolition – Plymouth Live
A series of public consultations are in the pipeline Source: Fresh hope to save the Reel Cinema from demolition - Plymouth Live … [Read more...]
Consumer Experience – How cinema theatres are redefining consumer experience, Marketing & Advertising News, ET BrandEquity
To retain an edge, theatres are deploying everything from new tech to plush seats and air purifiers Source: Consumer Experience - How cinema theatres are redefining consumer experience, Marketing & Advertising News, ET BrandEquity … [Read more...]
Plymouth’s amazing 360-degree immersive dome is taking shape – Plymouth Live
Steel frame shoots up in Devonport as part of £7.2m project to develop listed building into IT hub Source: Plymouth's amazing 360-degree immersive dome is taking shape - Plymouth Live … [Read more...]
