Paramount Pictures International Announces Direct to Exhibitors Digital Cinema Deal in International Markets

Paramount Pictures International (PPI), a division of Paramount Pictures Corporation, itself a unit of Viacom Inc. announced it will offer digital cinema support directly to exhibitors in the international markets. The move is expected to accelerate the roll-out of digital and 3-D projection systems in theatres outside of North America. The announcement was made at ShoWest by Roger Pollock, PPI Executive Vice President of International Theatrical Distribution and Operations.