NAB probes future of 3-D

LAS VEGAS — Disney motion pictures group president Mark Zoradi emphasized that “we dont want a format war for 3-D for the home” as he called for technical standards to enable the wide adoption of 3-D on Sunday at the National Association of Broadcasters Show. “We view 3-D as part of a holistic business opportunity, and we need to upgrade every distribution channel in order to support the new 3-D that we are now producing,” he said in a keynote at the NAB digital cinema summit