Has Auro Abandoned Cinema for the Home?

Auro Technologies surprised the cinema industry by announcing partnerships for bringing its immersive audio format to the home cinema market at the recently concluded CES. With only some 100 systems installed in cinemas around the world it would seem early for a switch of focus to the home. However, underpinning the announcement is a complex control structure and ownership of the technology and brand by Barco, Datasat (formerly DTS Digital Cinema) and Galaxy Studios. The question is what impact the announcement will have on future Auro cinema deployments.