Social media, since its inception, has dimmed the starry look in the eyes of fans who once considered superstars as some mystical, invincible beings. One had to flip through pages of magazines and newspapers to catch a tiny glimpse of the world of the larger-than-life stars. These actors are all over social media now. Their “online” status has made them more human. Responding to admirers has, in a way, deflated their stature.
Source: Boycott Bollywood: Could Daily Twitter Outrage Really Kill Hindi Cinema?