CJ Research: Understanding India’s VPF Conundrum – Celluloid Junkie

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Cinema has transcended many a barrier, from the analogue era to the digital cinema evolution. India despite being one of the largest cinema markets has been a very complex one. This has been evident in the adoption of digital cinema technology and the subsequent transition to digital cinema. Today that complexity has resulted in the current stand-off between film producers and distributors on one hand and the cinema owners and operators on the other hand over this issue of the virtual print fee (VPF).

Source: CJ Research: Understanding India’s VPF Conundrum – Celluloid Junkie