Immersive Franchise Experiences Create New Legal Questions for Hollywood IP Owners
As entertainment companies search for new ways to monetize valuable intellectual property, a rapidly growing category of immersive and spatial entertainment is forcing studios, lawyers and talent representatives to reconsider long-established assumptions about copyright, licensing and distribution rights. Source: https://www.pymnts.com/cpi-posts/immersive-franchise-experiences-create-new-legal-questions-for-hollywood-ip-owners/