Bestar Cinemas installs first EclairColor HDR theatre in China | Film Journal International

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Ymagis Group and Chinese cinema systems integrator Great Ocean announced the opening of the first EclairColor HDR (High Dynamic Range) auditorium in China as part of a new multiplex in the city of RuiAn with cinema exhibitor Bestar Cinemas. The … Continued

Screenvision promotes impact of cinema at annual Upfront event | Film Journal International

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Leading cinema-advertising company Screenvision Media pitched the impact of cinema’s reach to CMOs, planners, buyers and brands at the company’s Upfront event last night at the PlayStation Theater in New York City. Source: Screenvision promotes impact of cinema at annual … Continued

Creating an Experience: New Cinionic venture expands the definition of moviegoing | Film Journal International

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“We need to increase the WOW effect for today’s cinemagoers,” says Cinionic CEO Wim Buyens. “We are in the midst of a changing cinema landscape, where exhibitors must deliver increasingly immersive entertainment to captivate today’s moviegoers.” Source: Creating an Experience: … Continued

Mexico’s National Film Theatre installs Christie projector | Film Journal International

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Cineteca Nacional de México, Mexico’s national film theatre, installed a Christie CP4230 projector in the cinema’s main auditorium to screen the complete filmography of U.S. filmmaker Wes Anderson as part of its retrospective season which opened on May 18 with … Continued