Paramount+ is moving into micro dramas as Hollywood falls in love with short video

These short, buzzy vertical shows are designed to build “mobile daily habits at scale” by “recalibrating consumption behavior” as audiences get used to watching Paramount+ on the go and during the day.

Source: https://africa.businessinsider.com/news/paramount-is-moving-into-micro-dramas-as-hollywood-falls-in-love-with-short-video/b13nhhy