Paramount+ is moving into micro dramas as Hollywood falls in love with short video

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These short, buzzy vertical shows are designed to build “mobile daily habits at scale” by “recalibrating consumption behavior” as audiences get used to watching Paramount+ on the go and during the day.   Source: https://africa.businessinsider.com/news/paramount-is-moving-into-micro-dramas-as-hollywood-falls-in-love-with-short-video/b13nhhy

BBC “Discussing” Partnership With Channel 4 in Streaming Race for Scale

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In wake of Sky’s landmark acquisition of rival public broadcaster ITV, the new BBC boss has revealed that the company is in conversation with Channel 4 about potentially combining their streaming services.   Source: https://www.hollywoodreporter.com/business/business-news/bbc-channel-4-streaming-partnership-matt-brittin-1236641404/